In my career, I’ve designed countless arrangements for corporate events and weddings. One of the key lessons I’ve learned is that different events with different clientele call for uniquely different designs. Today, I want to share with you some of the ways I keep audience and occasion in mind when I design.
Although corporate events are work-related, they do not have to be stiff and lifeless. Corporate functions, holiday parties, celebrations, and fundraisers still need to intuitively utilize the space they are in to create a “Wow!” factor. When crafting these designs, I tend to keep these terms in mind: professionalism, excellence, and elegance.
Visually, these terms embody the essence of the company I’m designing for. The flowers, decor, and linens, and may incorporate the colors of the company’s logo, for example. I also strive for perfection and formality: carefully crafted floral centerpieces, luxurious, draping tablecloths, string lights, candles, and even photographs are all carefully chosen to make guests and employees feel valued.
Finally, I try to take the company’s mission and goals into account. So, if the company strives for sustainability, perhaps I will use greens, blues, bamboo reeds, and water features to fill the space. Or, if they are a jeweler, for example, I may use hues of gold and silver to reflect their product. These colors may show up in the linens I drape around the furniture and walls, the flowers that fill tables, or the frames and vases I use to accent my design.
Weddings aren’t unlike corporate events, but they are often more intimate and reflect an individual rather than a conglomerate. Many of the same essential pieces you would find at a corporate event are used in weddings: flowers, linens, frames, elegant centerpieces, and more are still used to create lasting memories for my clients. How I craft them, however, is a little different.
Weddings have more moving parts than a corporate event. For a wedding, I create a cohesive design scheme for the bride’s bouquet, whatever the wedding itself takes place at, and the reception. The colors I base my design on may be chosen by the couple themselves, selected from my recommendation, or created based on the values they cherish. For more on creating a bouquet based on values, see my post about the history of the bride’s bouquet and floriography.
Another difference I have to keep in mind is the location of the reception itself. Most corporate events take place in a banquet hall; a reception, however, can take place in a banquet hall, a barn, a park, a church gymnasium — almost anywhere, really. Designing for the space is essential in creating a design that makes sense for the guests.
So, while corporate events and weddings often feature many of the same elements, personalizing them for the company, couple, or setting create vastly different moods. By keeping the audience and the occasion in mind, I’m able to create stunning spaces for my clients!
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All photos are examples of Jennifer Lee Design creations.